Direct Marketing

At “The smarter E Europe,” the AKTIF Group is focusing primarily on operators and developers of renewable energy plants. As demand shows, more and more of them want to start marketing the energy they generate, thereby expanding their business opportunities. This offers a wide playing field. But whether it's traditional direct marketing, exchange trading, or power purchase agreements (PPA), all potential business models pose the same challenge. Anyone who wants to establish them successfully and profitably must have the underlying energy management processes under control at all times. AKTIF confidently relieves newcomers to direct marketing of this burden with its tried-and-tested “as a service” solutions. Existing direct marketers can also use the AKTIF®smart&easy platform to further fuel their specific processes. The team will be demonstrating exactly how this works, the extent of the possibilities, and the added value for AKTIF customers in their day-to-day business at booth 773 in hall B5.

"Expanding renewable energy production capacities is a prerequisite for the success of the energy transition. However, innovative ideas relating to their marketing, storage, and use also contribute significantly to this success. These ideas must not be allowed to fail due to existing obstacles in the form of confusing legal requirements, complex technical specifications, and the mapping of multi-layered data exchange processes," says Lars Ehrler, Managing Director of the AKTIF Group. Against this backdrop, AKTIF's “AKTIF smart&easy” service offering is a perfect fit for many operators of renewable energy plants, providers of storage solutions, and traditional utility companies with direct marketing ambitions. But real estate companies with their own neighborhood electricity concepts or citizen energy cooperatives also benefit from turnkey solutions – both in the context of direct marketing and supply processes. There is also nothing to prevent the combination with electromobility concepts in terms of process time.

AKTIF's comprehensive range of services proves its worth in practice
In recent years, AKTIF has clearly focused on direct marketing. Numerous projects have been implemented. These are quite varied in nature, which once again underscores the flexibility of AKTIF's range of solutions. For example, the AKTIF®smart&easy platform has become a crucial basis for the day-to-day business of Sunnic Lighthouse GmbH, among others. The integrated system has become the linchpin for PPA billing and mapping of complex processes on the feed-in and consumption side within the direct marketing company. Sunnic is also planning an expansion with regard to the billing of trading transactions, redispatch processes, and energy data management.

be.storaged GmbH has also opted for relevant support from AKTIF in 2023. As part of flexibility marketing, the expert for energy storage solutions in commerce and industry relies on the long-standing expertise of the AKTIF Group to map the necessary market communication for balancing the load area, which it implements professionally and efficiently. You can always trust that data exchange will be reliable and compliant with MPES and GPKE specifications. AKTIF provides the process foundation so that the client can concentrate fully on other issues in everyday business.

More information is also available here: https://aktif.energy/blog/huerden-beim-einstieg-in-die-direktvermarktung/